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- V.P. and Chief Marketing Officer: PEMCO Mutual Insurance Company Managing Your Online Identity With Your Future In Mind YOUR PERSONAL BRAND
- What do you see?
- What do you see? What will be seen in you? What’s YOUR edge?
- Brand... What is it? Definition? “A brand is a collection of perceptions in the mind of the consumer.”
- Personal Brand... What is it? Definition? A personal brand is how people perceive you. It’s the way they describe you to friends. It’s the way they differentiate you from someone else. It’s the things they remember about you when you aren’t around.
- Personal Brand... What is it? Definition? A personal brand is how people perceive you. It’s the way they describe you to friends. It’s the way they differentiate you from someone else. It’s the things they remember about you when you aren’t around.
- Personal brand... How do you want to be… Perceived? Described? Differentiated? Remembered?
- “Your ‘personal brand’ is based on the impression you want to create. It’s about packaging yourself in a certain way to appeal to a certain audience.”
- Your brand framework What’s inside your personal brand? Brand Attributes Brand Brand Personality Promise Brand Brand Driver Positioning
- The power of one... You are one person. You have one life. You have one personality. You have one set of values. You have one future. You have one brand. Offline and online are one. Bring your one (whole) self to all you do.
- “They don’t by what you do, they buy why you do it.” -‐ Simon Sinek Why? -‐ Belief Purpose -‐ Cause How? Guiding Principles What? Tangible Proof -‐ Results The Why is your driving The Hows are the specific The Whats are tangible motivation for action. actions that are taken to ways in which you bring Your purpose! realize your Why. your Why to life.
- Heroes & Zombies Differences? Design their own lives Wander aimlessly through life Driven by a compelling purpose No true rhyme nor reason Admired for their achievements Little to show for their effort Wage a triumphant battle Walks away from adversity Thrilled by overcoming challenges Putting in their time until expiring
- Your “WHY” is your purpose What motivates and excites you? What do you love to do? Where do you like to be? How do you like to act? What are your core values? What in life is important to you and WHY?
- Go to fun! Identify your passion. “People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie
- Go to fun! Identify your passion. Do Be Act Integrity Responsibility Courage
- “Mystery is in the history:
- Why is personal branding so important? At least half of all companies conduct background checks on social networks. Careerbuilder 2009 Two-‐thirds of job-‐hunting college grads aren’t cleaning up their social network profiles. CollegeGrad.com, September 2009 Hiring managers are paying attention. Are you?
- The Permatail Impact. Search can be both powerful and scary -‐-‐ the good, the bad and the dumb will show up on the web. Search doesnt have a half-‐ life, it not only has a long tail, but a permatail.
- Housekeeper wanted... Craig’s List MySpace Page Personal Blog Local Police A picture of the "I am applying Only six applicant, for some menial matches. The drinking beer jobs that are sixth indicated from a funnel. below me, and that the Under hobbies, Im annoyed by applicant had the first entry it. Ill certainly been arrested was, "binge quit the minute I for shoplifting drinking." sell a few two years paintings." earlier.
- Be aware of potential missteps! tifi cial A r Phony Stagnant G reed Consumed
- Phony: Your personal brand is based on what your audience wants you to be rather than who you are. Your Personal Brand
- Artificial: Your personal brand is manufactured, rather than a living, breathing part of your personality. Your Personal Brand
- Average: Your personal brand strategies are based on a set of one-‐size-‐fits-‐all techniques. Your Personal Brand
- Stagnant: Your personal brand is stale and is not evolving with your career. Your Personal Brand
- Greed: Your personal brand is designed to maximize your profit rather than serving your purpose. Your Personal Brand
- Consumed: You’re so wrapped up in building a “personal brand” that you forget your own natural personality. Your Personal Brand
- The Lesson: Never, ever sacrifice your personality for your personal brand Your Personal Brand
- The Lesson: Never, ever sacrifice your personality for your personal brand Perso nality Your Brand
- “Your ‘personality brand’ is based on who you actually are. It’s about identifying and expressing your unique personality strengths… in a way that connects and communicates.”
- Social media building blocks What you say and do online matters. How do you choose to use the tools?!
- Social media building blocks “The single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny photograph” – Seth Godin Your photo is your best choice. Communicate openness The real you. and enthusiasm. Use a white or neutral background. Don’t try too hard to stand out. • . • . sense of any detail you Make Be consistent. add to your avatar. Use the same avatar everywhere
- Social media building blocks “Social media resumes are important for attracting hiring managers directly to you, without having to submit your resume, blindly, to them.” – Dan Schawbel Keep it simple. Start with a website, Your name as your URL is key. a blog, or both. yourname.com, or yourname.net Match your brand to your Integrate social network profiles. • . design style. resume Linked In, Facebook, Twitter, etc . • Enhance with multi-‐media. Make it easy to share.
- Social media building blocks “Whether you know it or not, your profile, your feed, the groups you belong to, the events you attend and the friends you share say everything about you.” – Brian Solis Fill your profile out completely … Know your audience and and accurately! update your status regularly. Listen and explore, but be The pictures you post and the • . thoughtful with your “likes” pictures you are tagged in. . • Set your privacy settings. Share relevant information.
- Social media building blocks “A powerful tool for college students seeking internships and jobs… the way that you conduct yourself has far-‐reaching implications as you start your career.” Create a solid, branded profile. Be flawless! Correct grammar, Have a unique URL. spelling, and be complete. Join relevant groups and Find and connect with • . in group discussions engage relevant contacts. . • Connect website & twitter accounts Position yourself as a leader.
- Social media building blocks “Just being on Twitter isn’t enough. You have to participate. Join the conversation. Create conversation.” – Jennifer Horowitz Claim your twitter handle and Be an active listener and a synchronize your avatars. valued contributor Identify communities of interest and Pay it forward: Promote others by • . introduce yourself. sharing content and retweeting • . Become a recognized enthusiast, Be yourself… Authentic, expert or resource. Answer transparent and real. questions.
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