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- Learning Expedition Case Study:Exploring Digital Innovations in South Korea
- Needs & ObjectivesClient Objectives 1. Vision of upcoming trends and future technologiesOnline brokerage & saving company part of BNP Paribas• N01 in Europe 2. Maintain company’ position as an innovation leader• Serving more than 2 million customers 3. How to integrate Asia to overall business strategyActual and future growth driven by :• International expansion• digital innovation through Internet and mobileSolution: Immersive program in South Korea 4 days in Seoul and Suwon City 14 executives joining the delegation One of the most advanced digital economies o Samsung, LG, … and other leading tech companies are there o Among the top countries in broadband and smartphone use o Rapid mass adoption of advanced technologies o Unique market dynamics and economic structure SAMSUNG HEADQUARTERS© Copyright L’Atelier BNP Paribas. 2011 2
- Program design Optimal balance between business insights and prospective insights Business Insights Understand the market Meet innovation leaders Experience the future 3 learning objectives Startups Program design Prospective Insights Innovation Giants© Copyright L’Atelier BNP Paribas. 2011 3
- Understand the Market Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities Inside look of next-generation IT systems at the Korea Stock Exchange DISCUSSIONS ON KOREAN ECONOMY KOTRA KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS© Copyright L’Atelier BNP Paribas. 2011 4
- Meet Innovation Leaders Presentation on next-generation mobile banking at LG headquarters Discussion about Samsungs innovation techniques at Samsung headquarters in Suwon Visit to Samsung DLight technology showroom SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS LG HEADQUARTERS CASE SHARING WORLD’S BIGGEST FLASH MEMORY MANUFACTURER DIGITAL SHOWROOM© Copyright L’Atelier BNP Paribas. 2011 5
- Experience the Future Visit to Tesco Homeplus, first offline virtual store NFC technology presentation with Orange Labs Visit to I-Fashion technology startup specializing in advanced body-scanning techniques Vision of upcoming consumer technologies at SK T.Um Exhibition Center IFASHION HOME OF THE FUTURE TRANSPARENT DISPLAYS 4G MOBILE TECHNOLOGY TESCO HOMEPLUS VIRTUAL STORE 3D IMMERSION© Copyright L’Atelier BNP Paribas. 2011 6
- Overall process Coordination Debrief on Mini-site Program Digital with coordination Guidebook Interpreter Value and Results Preparing the During the After the expedition expedition expedition© Copyright L’Atelier BNP Paribas. 2011 7
- Result & Value Delegates’ comments “Really good organization before and during the trip.” “An inspiring and enriching experience.” Networking opportunities with leading Korean companies “I was glad to discover a Unique cultural immersion new country full of Inside view of Korean market specificities innovation and Innovations in online brokerage and mobile banking motivation.” New insights on organizational innovation Knowledge of new and upcoming technology trends © Copyright L’Atelier BNP Paribas. 2011 8
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