Best Practices for Non-Profit Fund Raising

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4. • – – – The Philanthropic Giving Index (PGI) reveals current trends and future expectations in American philanthropic giving.
5. • • • • • Nonprofit Fundraising Trends 2009 For Release 2/25/09 Conducted and Prepared by: Kevin Johnson
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7. • – – –From What Sticks: 19% of all marketing spend fails outright 67% of all marketing spend could achieve increased results without additional spend by modifying tactics.Sources: The DMA Response Rate Study,What Sticks by Rex Briggs and Greg Stuart
8. 5% of dollars• – 95% of Donors – 25% of 70% of dollars dollars 1% of 4% of Donors Donors
9. 10% of dollars• 40% of – dollars 90% of Donors – 9% of – Donors 50% of dollars 1% of Donors
10. • •“As charities seek ways to offset the effects ofthe bad economy and, in many cases, decliningcontributions, they are increasingly resorting tolayoffs, hiring freezes, and other cost-cuttingmeasures”.Philanthropy Today, January 20, 2009
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14. Landing Pages Channels Purls and/or Gurls Capture Information Data Nurture ActivitiesBest Practices
15. Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Personalized 20% liftStatic Personalized Highly Relevant